Subzero°

A Conceptual Wellness Brand

In collaboration with my peer, Kiley

The Challenge

Develop and launch a compelling new product and brand from the ground up. This project required a blend of strategic thinking and creative execution to craft a unique offering with strong market potential and standout design.

Image 5-2-25 at 12.30 AM.jpeg
Image 5-2-25 at 12.31 AM.jpeg
Image 5-2-25 at 12.31 AM (1).jpeg
Image 5-2-25 at 12.31 AM (2).jpeg
Image 5-2-25 at 12.31 AM (3).jpeg
Image 5-2-25 at 12.32 AM.jpeg
Image 5-2-25 at 12.32 AM (1).jpeg
Image 5-2-25 at 12.32 AM (2).jpeg
Image 5-2-25 at 12.33 AM.jpeg
Image 5-2-25 at 12.33 AM (1).jpeg
Image 5-2-25 at 12.34 AM.jpeg
Image 5-2-25 at 12.34 AM (1).jpeg
Image 5-2-25 at 12.34 AM (2).jpeg
Image 5-2-25 at 12.34 AM (3).jpeg
Image 5-2-25 at 12.35 AM.jpeg
Image 5-2-25 at 12.35 AM (1).jpeg
Image 5-2-25 at 12.35 AM (2).jpeg

Our Approach

We began by conducting in-depth market research to identify gaps in the wellness industry. Drawing insights from this research, we conceptualized Subzero°, a brand that embodies tranquility and rejuvenation. Our design process focused on minimalist aesthetics, cool color palettes, and clean typography to reflect the brand's essence.

The Outcome

Subzero° emerged as a cohesive wellness brand that resonates with its target audience. The final deliverables included a comprehensive brand identity, product packaging, and a marketing strategy tailored for digital platforms. This project exemplifies our ability to transform abstract concepts into tangible, market-ready brands.

Image 5-2-25 at 12.45 AM (1).jpeg
Image 5-2-25 at 12.44 AM.jpeg
Image 5-2-25 at 12.45 AM.jpeg
Image 5-2-25 at 12.45 AM (2).jpeg
Image 5-2-25 at 12.52 AM.jpeg
Image 5-2-25 at 12.53 AM.jpeg
Image 5-2-25 at 12.53 AM (1).jpeg
Image 5-2-25 at 12.53 AM (2).jpeg
Image 5-2-25 at 12.53 AM (3).jpeg

Influencer Outreach Chart

To drive brand awareness and generate buzz for Subzero°, we curated a list of influencers whose content and audience align with our wellness-driven, minimalist aesthetic. Each influencer was evaluated based on platform, following, and engagement rates to determine fit and potential impact.

Chart developed by Kiley